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Dueling PC Ads

You've probably seen Microsoft's "I'm a PC" Windows commercials. I'm not totally convinced about them, because they seem to just say, "PCs are very mainstream. Everyone uses them. So should you." It's the exact opposite of what Apple shoots for. Does it work? I dunno.

I do, however, think they were pretty effective at attacking Apple's famous ads. By parodying John Hodgman's very effective PC character, I felt they did take him down a notch. I wondered if Apple was going to back off on their campaign. Well, it seems that they have not only not backed down, they've come back swinging by attacking the Windows ad campaign. I find it a bit odd to attack your opponent's advertising in... and ad. But it's an interesting response.

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LEAVE THIS FIELD BLANK. IT IS HERE TO TRAP ROBOTS.

LEAVE THIS FIELD BLANK. IT IS HERE TO TRAP ROBOTS.

LEAVE THIS FIELD BLANK. IT IS HERE TO TRAP ROBOTS.

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This page contains a single entry from the blog posted on October 22, 2008.

The previous post in this blog was Foundation, Bad Times, more Bad Times, and the Best Thing Ever.

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