Penny Arcade is a video-game-oriented comic strip. Most strips have direct references to recent developments in gaming that require you to read their news post to understand, even.... And yet, even though I didn't play the vast majority of the games they mentioned, I found myself reading it anyway, and it's since become my primary source of news about the gaming industry.
Last year, the authors of the strip decided that video gamers get a bad rap for being violent and sociopathic, so they started a fundraiser called Child's Play to get people to donate toys and video games to Seattle Children's Hospital. They raised over $250,000!
This year they've expanded to five children's hospitals, so you can, for instance, go to the Amazon link for Children's Hospital Oakland, and order something to be delivered straight there. Some items go directly to kids, while others, like games and videos, get placed into a check-out system at the hospital.
One amusing thing is that the comic strip has a lot of swearing and adult humor, so they quickly started hosting the charity site on its own domain. :) For instance, they're having an auction dinner this year, and you can see the announcement by scrolling down to the "You are cordially invited." post on this page.
Up for auction? Tours of Bungie and the creators of Dungeons and Dragons, as well as lifetime subscriptions to Half-Life and other online games. I dunno, something about a dressed-up charity auction ($100 per guest) of, by, and for video gamers really amuses me. I guess gamers have realliy grown up. :)
I mean, just look at today's strip, from the same day the charity auction was announced. It's all about fun with gratuitous violence. (And in typical Penny Arcade form, you have to read the news post to really know what it's about.) This is the future of America, people! :)